The Power of Manufacturers Using ‘Made in the USA’ in Marketing

10 Jun by John Sajjadi

The Power of Manufacturers Using ‘Made in the USA’ in Marketing

“Made in the USA” marketing demonstrates your company’s commitment to a better quality of life for local workers and stronger economies for the communities in which your facilities are located.

“Made in the USA” marketing makes smart business sense. U.S. manufacturers are discovering that home-grown production has increasing financial benefits, especially compared to China, whose competitiveness has dimmed significantly. However, the marketing value of “Made in the USA” could well be even greater.

Through countless conversations with everyone from executives to family friends, I can tell you that a growing number of consumers are deliberately looking for locally-made products. Their reasons may be diverse, but they are all compelling. Some consumers shop according to their social conscience. They do not want to support foreign countries they view as anti-American or where workers are mistreated with disreputable working conditions and wages.

Industry Week  http://bit.ly/2MB3j2c